Domino's Pizza has entered into a Memorandum of Understanding to purchase Pizza Company, a chain which operates 15 stores in Belgium, doubling the size of its network in the European country.
Don Meij, Domino's Pizza CEO, said the purchase would make the franchise the number one pizza delivery company in Belgium in terms of store count - which will sit at 31, with one store to be closed.
While the company's core strategy for Europe is one of organic store growth, Meij said this acquisition was a great opportunity to become the market leader in Belgium.
"The 15 Pizza Company stores will be rebranded to Domino's Pizza from March 2010 with the existing operator continuing as a Domino's franchisee," he said. "Once converted, Domino's 30 stores across Belgium will give us the momentum to make a substantial presence in the market, similar to what we have achieved in New Zealand."