McDonald's Canada has initiated the next phase of its marketing
campaign in association with the Vancouver 2010 Olympic Winter Games,
tapping into the national pride of its customers. Its restaurants will
be decked out with Olympic-themed design elements, including pictures
of Canadian athletes. A select 11 outlets will also feature
'eye-catching' exterior merchandising. In addition, from January,
McDonald's staff will wear an Olympic-themed uniform. Participating
restaurants will also add limited-time items to the menu in connection
with the Games such as a Creme Brulee Crunch McFlurry, a S'mores Pie,
the Parmigiana Chicken Snack Wrap, an Olympic-themed Happy Meal and
two new dipping sauces for Chicken McNuggets. The Olympic Winter Games
in Vancouver mark McDonald's seventh Olympic Games as a Worldwide
Sponsor and eighth as the Official Restaurant of the Olympic Games.
McDonald's sponsorship will continue through the 2012 Olympic Games in
London.
Источник: www.planetretail.net
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